Launch of the 4th version of the website for Éditions Le Fennec
A mark of trust since 2006
We are proud to launch the 4th version of the Éditions Le Fennec website 💪🏻
The first version of the site went online in 2006, 18 years ago. Supported by Layla Chaouni, an avant-garde icon in the Moroccan cultural scene, Éditions Le Fennec renewed their confidence in us, entrusting us with a new transformation of their websites. The site is an international online store featuring over 280 Moroccan books.
Who are Éditions Le Fennec?
Le Fennec is a Moroccan publishing house that has been publishing in French and Arabic since 1987. The publishing house has a noble mission: to disseminate Moroccan literature to as many people as possible, by offering quality books that are still accessible. Most of its books are sold for 30 DH!
Initially, Le Fennec’s publications focused on essays and studies, tackling themes such as women’s and men’s rights, laws and Islam. They remain very much involved in society’s problems. At the same time, the publishing house has published works by established novelists as well as first novels, covering a variety of genres such as autofiction, historical fiction and thrillers.
Its best-known authors include Fatéma Mernissi, Mahi Binebine, Driss Ksikess, Aïcha Chenna, Réda Dalil, Jamal Belakhdar and Leila Slimani.
Objectives
The objectives for the new version of LeFennec.com were many and varied. We worked closely with Les Éditions Le Fennec to understand their specific needs and to develop a strategy that would help them achieve their goals. Here are the main objectives we identified and worked on:
- Reinforce branding: modernize the corporate image to better reflect the identity of Éditions Le Fennec.
- Increase your online presence: Improve visibility and interaction on the web.
- Improve your digital marketing strategy: Adopt more effective digital marketing practices.
- Recruitment of a digital marketing specialist: Strengthen the team with dedicated expertise.
- Post regular content on the site and social networks: Maintain an active and engaging presence.
- Increase sales in Morocco and abroad: Optimize site functionalities to boost sales.
- Create a faster, more functional site: Improve site performance and ergonomics.
- Improve your natural referencing: Increase your visibility on search engines.
- Improve the online ordering process: Simplify and secure the purchasing experience.
- Strengthening site security and performance: Protecting user data and ensuring a seamless experience.
W20 services
To achieve the defined objectives, our team at W20 implemented several specific services, covering various aspects of the project. Each of these services was designed to meet the specific needs of Éditions Le Fennec.
Advice and support
To establish a solid foundation for the site’s transformation, we provided strategic consulting and coaching services. We began with a complete review of the existing digital marketing strategy, redefining objectives and providing recommendations based on in-depth reporting and audience analysis.
- Review of digital marketing strategy: We analyzed current performance and suggested improvements to maximize digital impact.
- Redefining objectives: Based on an in-depth analysis of reports and audiences, we clarified short- and long-term objectives.
- Recommendations: We have provided practical advice on how to achieve the newly defined objectives.
Design renewal
To modernize and harmonize the visual identity of Éditions Le Fennec, we carried out a complete redesign of the site. Our objective was to create a coherent design that reinforces the brand’s identity and enhances the user experience.
- Redefinition of the graphic charter: We designed a new graphic charter incorporating a modern color palette, typography, spacing and buttons.
- Consistency and continuity: Ensured between website and social media to reinforce the brand and offer a unified visual experience.
Performance and safety
To improve site speed and security, we’ve taken major steps to optimize performance and threat protection. We migrated the site to a higher-performance server and configured caching and CDN solutions for improved performance. In addition, we strengthened site security following a hacking incident.
- Migration to a higher-performance server: To improve site speed and reliability.
- Caching and CDN configuration: For improved performance and reduced loading times.
- Page and image optimization: For faster loading times and a better user experience.
- Enhanced security: Following a site hack, we optimized security with solutions such as secure login, firewall, DNS, WAF, etc.
- Mobile version optimization: For an optimal user experience on all devices.
Order process
To improve the user experience and increase conversions, we simplified and optimized the ordering process. Our aim was to make the process clearer, faster and more secure for the end customer.
- Simplification for more conversions: We’ve made the ordering process more intuitive and efficient.
- Multi-currency: sales in DH, Euro and USD to meet the needs of international customers.
- Calculation of delivery costs: Based on books and destination, to offer transparent and fair costs.
Contents
To make the site more attractive and relevant, we implemented dynamic, well-structured content. We worked on writing news-related content, improved the store’s filters for a better user experience, and optimized SEO to increase online visibility.
- News-related content: To keep the site relevant and engaging.
- Improved store filters: for a better user experience and more intuitive navigation.
- Improved SEO: To increase online visibility and attract more visitors.
Technologies
To achieve these results, we used advanced technologies. These tools have ensured optimum performance, enhanced security and a high-quality user experience.
- WordPress: The content management platform of choice for its flexibility and robustness.
- WooCommerce: Manage your online store and transactions.
- Litespeed Server: For enhanced server performance.
- Cloudfront: For fast, secure content distribution.
- Quic.cloud: For optimized performance and security.
- Rank Math SEO: To optimize natural referencing.
- Perfmatters: improve site speed by reducing page weight.
- WooCommerce Multicurrency: To manage sales in different currencies.
Mission accomplished!
Thanks to our close collaboration with Les Éditions Le Fennec, we were able to launch an improved and optimized version of their website, meeting their specific needs in terms of branding, performance, security and conversion. This digital transformation now enables Le Fennec to strengthen its online presence, increase sales and spread Moroccan literature even more widely.